Specifications include, but are not limited to: A. The Contractor shall attend all regularly scheduled board meetings and special called meetings at the request of the QSSB Chairman. The Contractor’s role at these meetings is to help the QSSB identify board programs that need to be communicated. Scheduled dates/times/locations for meetings will be at the QSSB’s discretion. B. The Contractor shall proactively communicate with producers about agricultural issues that affect them. C. The Contractor shall provide the QSSB with a promotion report at all regularly scheduled meetings in March, August, and November. The type of report will be determined by the QSSB and the awarded Contractor. 1. Within 30 days of the termination of this Agreement, the Contractor shall submit a final report describing all expenditures, finished and unfinished work, results, and conclusions. D. The Contractor shall represent the QSSB at various producer meetings and in various producer and consumer publications. E. The Contractor shall develop a communication program geared towards the general public that includes, but is not limited to: 1. Social media campaigns 2. Participation in various consumer and student events 3. Opportunities for board members and other soybean producers to engage with the general public. F. The Contractor shall provide both traditional and digital media. The plan should include the following components or component equivalents, as determined and approved by the QSSB: a. Account Services i. Communicate and coordinate work with vendors, staff, and clients. ii. Manage, plan, and budget for each Fiscal Year, which will be July 1st through June 30th . iii. Identify and implement new opportunities to leverage Arkansas Soybean Promotion Board funds more effectively. b. Social media management i. Develop monthly contentpro ii. Research content for updates iii. Manage and/or create social media channels iv. Compose meta-data, digital copy for digital campaigns v. Manage stock photography vi. Monitor and compile metric analytics reports based on reporting needs at the QSSB’s discretion. vii. Implement strategies to increase engagement with the public viii. Active invitations to like and follow social media channels ix. Manage customizable page that houses all the important links for QSSB...
