Specifications include, but are not limited to: The State of Nebraska (State), through the Nebraska Commission on Problem Gambling (Commission), is issuing this Request for Proposal (RFP) Number NPGAP 2024.1 for the purpose of selecting a qualified Contractor to perform a multi-media marketing services campaign designed to inform the public about the Nebraska Problem Gamblers Assistance Program (NPGAP), educate the public about gambling and addiction to gambling, and motivate those affected by problematic gambling to use the help that NPGAP offers to Nebraskans. Complete market research and analysis to identify how best to approach gambling addicts at every phase of their addiction: precontemplation, contemplation, action, recovery, and relapse in recovery to raise awareness about gambling addiction and Program services that are free and confidential to Nebraskans and their family members. Interpret and apply research to develop a plan and strategy, using innovative media and channel strategies and tactics that are effective, efficient, and take advantage of the media landscape to reach Nebraska’s gambling public. The Strategic Marketing Plan must include but not be limited to recommendations on design, branding, messaging, media types, media platforms, number and type of media buys and possible advantages of public events. The Plan must address specific targeted marketing nearest gambling outlets, Program provider locations and other desirable and identified target markets throughout Nebraska.
