Specifications include, but are not limited to: The New Hampshire Office of Highway Safety (NHOHS) seeks vendor proposals for full-service advertising and marketing services to promote highway safety efforts. The intention of these services is to assist with NHOHS’ goal of reducing fatalities and injuries on the highway system and educating the public on highway safety issues. Services provided through this contract will include, but are not limited to, the creation of TV/radio/digital/streaming/billboard messaging and providing metrics demonstrating the effectiveness of the campaign(s). To assist the New Hampshire Office of Highway Safety (NHOHS) in accomplishing the goal of reducing fatalities and injuries on the highway system and educating the public on highway safety issues, the selected vendor shall provide full-service advertising and marketing services to promote New Hampshire highway safetyefforts. Highway safety issues encompass the following programs: o Compliance with Traffic Laws (Speed Enforcement, Mobile Device Use, Move Over, etc.); o Aggressive/Distracted/Impaired Driving; o Wrong Way Driver o Bicyclists and Pedestrian Safety; o Motorcycle Safety; o School Bus Safety/Safe Routes to School; o Safety Belt Usage and Child Passenger Safety; o Teen and Senior Driving; o Work Zone and Roadway Safety; o Railroad Crossing Safety; and o Other issues requested by the NHOHS or mandated by the National Highway Transportation Safety Administration (NHTSA).
