Specifications include, but are not limited to: Northern State University is seeking proposals from an agency to fulfill a range of service requests aimed at advancing its mission and promoting its unique contributions to South Dakota's economy. The selected agency will be tasked with implementing strategic marketing initiatives to attract potential students from diverse backgrounds, enhancing brand awareness in specific markets, establishing a robust CRM system and email marketing workflow for the university, conducting comprehensive analysis to identify key distinguishing factors, and developing highly effective campaigns aligned with specific objectives. These initiatives are crucial for the university's growth and success, and the awarded contract(s) will be based on factors such as value, price, and technical considerations, following a thorough evaluation process. The University shall award a contract or contracts to vendor(s) whose services and proposals provide the best value to the University, price and technical factors considered based on the process stated. The selected vendor(s) must be capable of managing local, regional, and national campaigns and public relations initiatives, developing marketing plans for specific audiences with defined objectives and creating and producing print and multimedia collateral to support those campaigns, plans and initiatives. In addition, agency may act as a strategic consultant. Proposals should address budget requirements and an approach for the University to meet its goals as defined in section 4.0 for the following components individually: 1. Campaign development and media buying 2. Creative services 3. Market research 4. Public relations
