Specifications include, but are not limited to: • Marketing campaign development; • Integrated marketing and overall plan development recommendations; • Market research and analysis; • Advertising and collateral copywriting and editing ; • Script writing for broadcast radio and television commercials and/or promotional videos; • Email marketing, including list acquisition and deployment; • Production supervision, coordination and postproduction of broadcast radio and television commercials; • Creative development and production of print, billboard, cinema, social media and digital advertising; • Make media buys and supply all materials to media outlets in accordance with media deadlines; • Provide expert data collection , planning and recommendations; • Produce brand-building assets with long-term value as marketing tools; • All other services related to the development and execution of successful advertising campaigns for the University • Development of long and short films, videos and documentaries to be used for broadcast airing; • Development of podcast and vlogging for system-wide communications strategy for external use • Producing and executive producing of long and short films, videos and documentary to include script writing, logging, transcription • Photography • Copywriting • Illustration • Graphics Animation • Environmental Design and Tradeshow development and design
