Specifications include, but are not limited to: Lot 1 – Web Development: Any projects that scope, design and develop a web site. Web projects on campus vary significantly in technical scope. Projects include information architecture, content strategy, back-end development, front-end development and/or design and user testing. Implementation of third party software/technology (eg, calendars) as part of these projects is allowable. Projects may require content strategy and/or content creation. Projects may also require SEO and keyword search experience; Google Partner certification is preferred. Lot 2 – Digital & Traditional Media Advertising and Placement: Any media campaign focused on generating awareness, interest, and consideration for UW-Madison programs, products, and services. Projects may include: media campaign planning & strategy development, media buying for tactics such as paid search, display advertising, pre-roll video advertising, retargeting, geo-fencing, print, television, radio, billboards, transit, connected TV, and other tactics. Stewardship & analytics projects will vary based on media type. Campus clients will pay media/advertisers directly, without commission or markup, unless otherwise requested.
