Specifications include, but are not limited to: COMPONENT A: REDESIGN / RESPONSIVE WEBSITE: GOAL: Enhance the organization’s credibility as a source for visitors through a fully responsive, robust and easy to navigate website that will help inspire visitation to Oxford. Website Functionality Requirements: • Must be mobile responsive and designed to work across browsers and devices • Content/blog featured (new content added regularly) • Integrate with CRM (Tempest/IDSS) • Must include a banner at the top for alerts / updates • Engagement tactics and lead generation • Video/motion capable • ADA Compliant (AA minimum) • GDPR Compliant • Integrate with social media accounts and newsletter • Implementation of Facebook Pixel across site • Archived content on the existing website needs to be cleaned and migrated into the new CMS • Auto-generated site map • Key metadata and other standard content promotion and indexing technologies • SEO Optimization • Google Analytics / Google Tag Manager / Google Search Console support • Quality assurance of new site, including a beta testing period and a means by which (internal/beta) users can report on glitches, and user experience • Site migration plan • Specific Issues / Desires: • Website should have an easily navigable experience, leaving them inspired to visit destination. • Overall, the new design should be bold, engaging, inspiring, clean, and smart. • Links to share content via email and social media on every page • Ability to feature content on all main landing pages • Implementation of uniform image size for individual listings and featured content • Functional “search” feature • Ability to directly link to external related content from bloggers, influencers, and media outlets, rather than having to copy and paste it on to the site and use a hyperlink option. • Develop a “tagging” system so that users can follow breadcrumbs to other relevant/suggested content. Should include blogs, attractions, and events minimally. • Accommodate multimedia (video, photo slideshows, podcasts) across page types • Freedom to make content and design changes in-house without additional fees, including banners, campaign creative, additional pages, menu links and functionality of those links within existing menus, etc. • Freedom and ability to add additional site functionality (within reason) in-house. • An open-source CMS is preferred. It should be easy to manage by the small in-house team. • Site migration plan • 3-month timeframe from launch of redesigned website for changes without extra associated fees COMPONENT B: ANNUAL SUPPORT / MAINTENANCE: GOAL: Establish the most efficient processes for all aspects of the website and social media including support, maintenance, and reporting.
