Specifications include, but are not limited to: Visit Oxford wishes to employ an outside firm to execute a strategic plan which includes goals and benchmarks for the organization over the next three (3) years and beyond. The scope of services listed below is not intended to be a comprehensive list of what the firm will provide. The final scope of services will be developed in collaboration with the selected firm. The selected firm’s responsibilities will include the following: • Research Visit Oxford’s history as an organization • Perform destination analysis to assess current tourism products and identify opportunities for demand generators • Conduct internal performance review including current staff structure, job descriptions and future Visitors Center development • Conduct stakeholder study • Help develop strategic initiatives for future of Visit Oxford and Oxford Tourism Council • Work with Executive Director and staff to create good practices of CRM use, goal-setting and onboarding of new employees