Specifications include, but are not limited to: • Update, digitally publish and print destination guides, brochures, sales kits and other relevant DeSoto County marketing materials. • Create a portfolio of new marketing assets, including photos, videos, and testimonials for use in promotional materials and sustainable travel campaign. • Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet-friendly etc.). • Create and promote “Stay and Play” packages. • Develop campaign to attract visitors to each of DCT’s defined markets. • Execute digital, print, broadcast and social media marketing campaigns through location and behavioral targeting. • Target potential visitors searching for DCT or a competing market through programmatic buys. • Create printed direct mailing pieces. • Update and/or add in-market signage/kiosks at main attractions and hotels. • Create and place billboard ads in key visitor markets.
