Specifications include, but are not limited to: 1. The Respondent shall clearly outline in its response to the Kentucky Horse Park if the sponsorship fee shall be paid in cash, or cash plus in-kind. Cash Only: $20,000 Cash + In-Kind Product: $10,000 cash + $10,000 product 2. The following benefits (listed by class) will be made to the successful Respondent: a. Marketing i. Sponsor identification in sponsor references made by the Kentucky Horse Park. ii. Facility signage opportunities including recognition as sponsor of the Water Fountains/Refill Stations iii. Signage above each Water Fountain/Refill Station recognizing respondent as sponsor of Water Fountain/Refill Station. iv. KHP will recognize sponsor on KHP website, with a live link to the Respondent’s website. v. KHP will place Respondent’s logo in rotation on the digital sign board at the entrance of KHP. Not valid during the Kentucky Three-Day event. vi. KHP will place Respondent’s logo in rotation on video boards in Visitor Center vii. KHP will allow Respondent to place brochures or other promotional materials of sponsor’s choosing in the Visitors’ Center. viii.KHP will provide two (2) social media posts annually on official social channels, Facebook and Instagram, to be mutually agreed upon by the parties. b. Exhibit i. Ability to place a display at a mutually agreed upon location. Expenses associated with display at Respondent’s Expense and display must be approved by KHP. c. Respondent Promotions i. Respondent will be able to state in its promotional materials (printed or electronic) that sponsor is a “Sponsor of the Kentucky Horse Park Water Fountain/Refill Stations.” Respondent understands it cannot claim to be an “official sponsor” pursuant to KRS 45A.097, which prohibits such verbiage or an endorsement by the Commonwealth of Kentucky. d. Venue/Facility i. KHP will allow Respondent to purchase discounted meeting space in the Club Lounge in the Covered Arena, South Theatre in Visitor’s Center, or Hospitality Tower at Rolex Stadium at 25% (twenty-five percent) off space, up to 1 (one) time per year. ii. KHP will allow Respondent to occasionally host educational opportunities for KHP employees and/or visitors at mutually agreeable times and places on KHP grounds. iii. KHP will provide Respondent up to Five (5) passes to the Kentucky Horse Park, upon request. e. Other Benefits i. Opportunity to include other benefits consistent with class of benefits listed above. Benefits included cannot be an “endorsement” and shall be subject to all other regulations as stated in KRS 45A.097. 3. Evaluation Criteria a. Any and all proposals will be considered. However, the Respondent will address, at a minimum, the selection criteria hereinafter listed: ii. Financial Proposal: The successful Respondent will be responsible for outlining the specific method in which they will fulfill the Sponsorship Fee requirements. iii. Term: Respondent shall outline the proposed term of the agreement. A minimum term of one (1) year is contemplated, with an additional two (1) one-year renewal periods. iv. Financial Stability: Respondent shall submit with its proposal sufficient evidence of its financial stability to fulfill the sponsorship as requested.
