Specifications include, but are not limited to: The HTA is seeking a Contractor to provide a full range of comprehensive brand marketing services for the Hawaiian Islands in the Korea market. The key brand marketing objectives for this RFP are as follows: • Brand marketing campaigns and programs shall be guided and informed by the Hawaiian values of aloha, mālama, ho‘okipa and kuleana. • Maintain the cultural integrity of the Hawaiian language, customs and practices, cultural and historic sites, and imagery in all brand marketing initiatives. Highlight the diversity of Hawai‘i’s people, place, and culture. • Drive destination brand awareness. Manage the brand of the Hawaiian Islands as well as the specific brands of Kauaʻi, Oʻahu, Lānaʻi, Molokaʻi, Maui, and Hawai‘i Island. • Take advantage of market insights and intelligence on trends, distribution dynamics, consumer insights, and competitive analysis. Stay adaptable to changing market trends and continuously innovate to keep the brand relevant.
