Specifications include, but are not limited to: The City of Aurora’s IT Department aims to strengthen its marketing and branding presence through strategic development and ongoing monthly services. This SOW outlines the scope of work for achieving these goals. 1. Strategy Development (IT Department) • Objective: Research, design, and implement effective strategies to enhance the IT Department’s online visibility. • Tasks: o Conduct thorough research on industry trends, audience demographics, and communities through interviews with the Chief Information Officer (CIO) and designated staff. o Develop a comprehensive content rollout strategy that aligns with the City’s mission and values. o Refine brand positioning to resonate with the target audience.