Specifications include, but are not limited to: The search campaigns must include high school juniors, sophomores, and freshmen, and their parents. The Contractor will advise the university on appropriate list usage, targeting parameters and criteria, and optimal deployment timeframes. The targeting strategy must provide consideration for the following: • Maximization of market penetration • Identification of new market opportunities • Minimization of waste in search geotargeting by monitoring yield outcomes and adjusting list buys, as needed o Minimization of waste from duplicate name sources o Optimization of targeting, including: o Net tuition revenue o ROI o Academic profile o Geographic, racial and ethnic diversity, both domestic and international; Additionally, the vendor must provide the following strategic services related to search: • Target market identification, list source and timing recommendations and list order placement services. List sources should include, but are not limited to: CBSS, NRCCUA, PSAT, SAT, ACT EOS [NOTE: The university will retain “alpha user” access to College Board data and will grant the contracted vendor access to the USC account so it can build orders on behalf of USC. USC will place the orders as soon as the names are ready for download. Names will be delivered directly to the contracted vendor.]...
