Specifications include, but are not limited to: 1. Initial assessment of current organic traffic to help develop SEO strategy. 2. Development of a systematic approach for website issue resolution. 3. Conduct weekly SEO audits of Clemson.edu's top-level domain and college websites. 4. Implement a university wide SEO strategy to strengthen the technical aspects of Clemson.edu, increase brand awareness, and drive traffic to specific academic programs. 5. Create a system for routine website issue resolution and content improvements in collaboration with the web services team and collegiate web managers. 6. Increase our presence on page 1 of search results for strategic areas in which the University wants to grow program enrollment and brand awareness. 7. Easily sharable content briefs based on keyword research. 8. Generate automatic SEO reports for web managers, web services team, Marcomm leaders, and the University's Executive Leadership Team (ELT). 9. Dashboards or reports to track search engine rankings, content errors, technical errors, and the overall impact of SEO efforts.
