Specifications include, but are not limited to: The City of Wauwatosa (City), Wisconsin, is requesting proposals from qualified vendors to contract production and placement of communications materials aimed at increasing awareness of the connection between health and housing, dispels the myths that often accompany the topic of affordable housing, and explore missing middle options. The selected agency will help ensure awareness, understanding, and support of the goal to increase affordable and accessible housing within the City, and will build engagement, trust, and advocacy through strategic communications. Advertising will be purchased and placed in mediums including, but not limited to, internet/digital, radio, printed education items for outreach events, and social media outlets throughout the City, including diverse media outlets. The responder should be able to create campaign materials, develop a media purchasing plan that optimizes reach to the target audiences, purchase ad space, facilitate placing the ads on agreed upon media channels, and track metrics for the campaign to evaluate performance in accordance with City’s Request for Proposal dated July 17, 2024 and this Official Notice.
