Specifications include, but are not limited to: The project will assess the feasibility and potential impact of marketing Tooele County to potential aficionados with “The Need for Speed." This project will enable Tooele County to build a unique and inviting public image that will considerably grow visitation. Our goals are to: 1. Establish Tooele County as a top destination for anyone passionate about speed. 2. Learn the best way to uniquely stand out from competing venues. 3. Determine how to draw visitors and keep them coming back to venues such as Utah Motorsports Campus, Bonneville Salt Flats, and the Air Races and Air Shows at Wendover Airport. 4. Evaluate potential adjacencies to increase lengths of stay. These include activities at The Deseret Peak Complex and experiencing the County’s extensive network of trails. Action steps include: 1. Market research and analysis: • Conduct in-depth market research to identify current trends and consumer preferences related to speed. • Analyze competing venues' strategies and positioning. 2. Financial Viability Evaluation: • Assess the financial implications of a focus on speed in marketing. • Estimate the potential return on investment (ROI) of this strategy. 3. Customer Impact Analysis: • Collect and analyze customer opinions regarding current venues. • Measure the impact on customer’s decisions by emphasizing speed. 4. Marketing Strategy Proposal: • Develop a comprehensive marketing strategy that highlights speed as a core selling point. • Outline marketing channels, messaging, and campaigns to promote the concept effectively.
