Specifications include, but are not limited to: The chosen agency will develop a brand guideline and implementation plan for the City of Richmond with an inclusive, and collaborative process. The branding firm should include the following in its proposal. Rebrand Guideline Should Include: Development of a City of Richmond logo and logo variations New tagline Brand guidelines Logos for individual departments Brand Assets and Patterns Brand Story and Persona Color Palette Creation o Design a versatile color palette with highly contrasting hues to provide the City with greater flexibility in creating branded material o Ensure that colors are high-visibility to adhere to literacy accessibility Brand Guidelines o Use standard, easy-to-read fonts to improve literacy accessibility and ensure web fonts are selected o Ensure the brand guidelines detail how the city should use the new branding
