Specifications include, but are not limited to: Develop and implement a new campaign that targets reducing distracted driving and speeding, initially framed as Expect the Unexpected. The effort will particularly work to reduce serious and fatal crashes for the county’s most vulnerable users. The campaign will tie into marketing assets developed in the County’s other traffic safety campaigns. We anticipate that the work will include advertising, video production and/or animation, and other asset development as necessary. This work will include all production elements for the campaign. No allocation of additional funds for expenses outside of this RFP. The implementation plan includes engaging community partners such as nonprofit service organizations and public health organizations that are working in the county to engage its members, particularly communities of color through providing mini-grants. The hope is that this will enable local, targeted efforts to engage traditionally underserved communities in the marketing efforts and to compensate them for this work...
