Specifications include, but are not limited to: • Strategic Design and Brand Alignment: Develop a bold, easily understandable, and responsive design aligned with BRCC's branding guidelines to reinforce the institution's mission as a preferred employer globally, fostering excitement and encouraging user action. • Optimized Information Architecture: Create a new information architecture that quickly connects with various audiences, including prospective students, current students, employer/industry partners, faculty/staff, community members, and media, ensuring seamless accessibility to information. • Enhanced Prospective Student Experience: Streamline key conversion points for prospective students, including "Apply Now," "Search for Classes," "Register for Classes," "Request More Information," and "Live Chat," reducing friction and enhancing the overall user experience. • Revised Look and Feel: Redesign the website to represent BRCC as the first choice for students and employers, reflecting a revised look and feel that aligns with the college's reputation. • Student Conversion and Retention: Address the primary business objective of attracting and converting website visitors into students while increasing the retention percentage of existing students by providing key information and student support services in an accessible and easy to find format. Demonstrate the value students receive through a modern and differentiated online experience. • Forward-Thinking and Mobile-Friendly Design: Ensure the website is forward-thinking and mobile-friendly, aligning with current industry trends and user preferences. • Strategic Plan Alignment: Support the goals of BRCC's Strategic Plan, emphasizing enrollment, student support, high-wage earning job placement opportunities, increased workforce partnerships, and community engagement.
