Specifications include, but are not limited to: Supplier will provide the following Services which include the listed tasks: 9.1 Formulate 5-year strategic communication and marketing plan with input from stakeholders. • Conduct a comprehensive market analysis to inform strategy • Identify and define target audiences • Evaluate and craft message and channel strategy • Create comprehensive, shared planning documents • Coordinate collaborative efforts through Enrollment Marketing. 9.2 Communicate the plan to stakeholders, providing any needed training and/or procedures to implement the plan 9.3 Formulate yearly tactical plan for efficient and effective implementation of marketing plans including KPIs, milestones, or outcomes to be used for assessment. • Implement and manage the overall digital marketing strategy • Provide regular performance reports and insights • Continuously optimize campaigns based on data-driven insights and feedback. 9.4 Use of Media Platforms: Facebook, Instagram, Snapchat, TikTok, YouTube, Google, etc. 9.5 Execute public relations/marketing initiatives and special projects to drive enrollment and promote the university; Campaign designs to achieve the goals of the marketing and enrollment plans...
