Specifications include, but are not limited to: The Canton Tourism Board (herein referred to as Canton Tourism) is seeking proposals from qualified firms to develop and implement a comprehensive tourism marketing strategy. The selected firm will be responsible for a variety of services designed to promote Canton as a premier travel destination. Conduct thorough market research to understand current tourism trends, visitor demographics, and competitive analysis. Identify potential target markets and recommend strategies to attract diverse visitor segments. Review the brand identity for Canton (Explore Canton), to determine that it incorporates the city's unique history, culture, and attractions. Create brand guidelines to ensure consistent use across all marketing materials and platforms.
