1. Social Media Marketing Campaign - Develop and Implement Strategy: The vendor will develop and implement a comprehensive social media marketing strategy to promote digital equity initiatives. - Content Creation: The vendor will create engaging content for platforms such as Facebook, X (formerly Twitter), Instagram, and LinkedIn. - Advising on Content Placement: The vendor will advise the County on the best times and platforms for publishing the content to maximize reach and engagement. - Targeted Advertising: The vendor will manage targeted advertising campaigns to ensure content reaches the desired audiences. - Timeline Development: Collaborate with County staff to develop timelines for content publication and key campaign milestones. - Data Collection and Analysis: The vendor will be responsible for collecting and analyzing data on campaign performance, including engagement metrics and audience reach, and will provide regular reports to the County. 2. Adaptive Grassroots Outreach - Develop and Implement Strategy: The vendor will develop and implement a grassroots outreach strategy that is adaptive to the diverse communities within the County. - Content Creation for Outreach Materials: The vendor will create content for various outreach materials. - Advising on Outreach Efforts: The vendor will advise the County on the optimal placement and distribution of outreach materials. - Data Collection and Analysis: The vendor will collect and analyze data on the effectiveness of grassroots outreach efforts and provide regular reports to the County. Outreach Efforts May Include: - Create posters, flyers, and other printed materials for placement and distribution at strategic high traffic locations and local community organizations. - Create audio and visual materials that reach diverse audiences, including those with language barriers. - Develop materials and strategies for engaging local organizations, including libraries, community centers, religious organizations, and other community hubs. - Create content for booths and materials for distribution at local events and fairs, ensuring outreach to diverse community gatherings.