Creative Services: The Offerors will work collaboratively with State staff on creative development, including but not limited to: • Advertising concepts, messages, themes, and slogans: Develop impactful and engaging advertising concepts for both the Child Lead Poisoning Prevention Program and the Paint Chips Campaign, ensuring they effectively communicate the key messages about the risks of lead poisoning and the importance of testing and prevention. • Design of advertising and publication layouts: Create visually appealing and informative layouts for print, digital, and outdoor advertising, incorporating elements from the Child Lead Poisoning Prevention Program and the Paint Chips Campaign. • Production of videos from concept through storyboard to final production: Produce compelling video content that highlights the dangers of lead poisoning, the specific threat of lead-based paint, and the actions parents and caregivers can take to protect children. This includes both educational and promotional videos for the Child Lead Poisoning Prevention Program and the Paint Chips Campaign...
