• Conduct a comprehensive, strategic analysis of the local and regional naming-rights and sponsorship market, identifying new sponsors and donors who align with the College’s mission and values. The College will continue to work with its alumni and past/current donors to solicit gifts. The SNRB must identify new corporations and individuals with whom Peru State does not have a past or ongoing relationship. • Work with the College to set appropriate gift levels for the buildings, rooms, spaces, and programs. • Develop and implement a strategic plan for approaching potential sponsors who might be interested in naming-rights or sponsorship agreements with the College. • Negotiate and assist with drafting naming-rights and sponsorship contracts. • In collaboration with the College’s marketing and communications team, develop marketing materials and campaigns that promote naming-rights and sponsorship opportunities. Utilize various channels, including digital media, press releases, and events, as well as the Contractor’s existing and new contacts and networking, to raise awareness about these opportunities. • Provide regular progress reports to the College, detailing the outreach efforts, potential Sponsor engagements, and negotiation status.
