VISIT RIPLEY wishes to employ an outside agency to produce an overall creative strategy spanning at least 18 months, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components. The agency should recommend an overall media creation and placement strategy to clearly position VISIT RIPLEY to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure that this scope of services adheres to any changing public health guidelines and is conveyed in an informed manner. The selected agency’s responsibilities will include the following: Develop marketing strategy, public relations strategy, tactics and performance metrics. Oversee the development of all marketing materials to execute the marketing strategy. Create, Update, digitally publish, and print destination guides, brochures, sales kits, and other relevant Ripley marketing materials Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign. Create campaigns for niche visitor segments based on behavior and travel trends (Faulkner enthusiasts, the blues, road trips, shopping getaways.). Work with VISIT RIPLEY to develop new tourism product, as determined. Create and promote “Stay & Play” packages. Develop a campaign to attract visitors to each of VISIT RIPLEY’S defined markets. Execute digital, print, broadcast, and social media marketing campaigns through location and behavioral targeting. Target potential visitors searching for VISIT RIPLEY or a competing market through programmatic buys. Secure contracts with an Online Travel Agency (OTA) Create printed direct mailing pieces. Update and/or add in-market signage/kiosks at main attractions and hotels. Create and place billboard ads in key visitor markets.
