1. The Respondent shall clearly outline in its response to the Kentucky Horse Park the sponsorship fee shall be paid in cash. 2. The following benefits (listed by class) will be made to the successful Respondent: a. Marketing i. Sponsor identification in sponsor references made by the Kentucky Horse Park as a sponsor. ii. Incudes one sign at playground with Playground Name and “Sponsored by (sponsor’s logo)” iii. KHP will recognize sponsor on KHP website, with a live link to the Respondent’s website. iv. Logo in rotation on digital signage at KHP entrance (does not include Kentucky Three-Day Event) v. Logo in rotation in Visitor Center on video boards vi. Ability to place a brochure in the Visitor Center. vii. KHP post a minimum of one (1) social post annually on Facebook and Instagram. b. Respondent Promotions i. Respondent will be able to state in its promotional materials (printed or electronic) that sponsor is a “Sponsor of the Kentucky Horse Park Playground.” Respondent understands it cannot claim to be an “official sponsor” pursuant to KRS 45A.097, which prohibits such verbiage or an endorsement by the Commonwealth of Kentucky. c. Venue/Facility i. Ability to purchase discounted meeting space 1x/year at 25% off ii. Ability to host educational opportunities on KHP grounds as mutually agreed upon iii. KHP will provide Respondent Five (5) passes to the Kentucky Horse Park, upon request. d. Other Benefits i. Opportunity to include other benefits consistent with class of benefits listed above. Benefits included cannot be an “endorsement” and shall be subject to all other regulations as stated in KRS 45A.097. 3. Evaluation Criteria a. Any and all proposals will be considered. However, the Respondent will address, at a minimum, the selection criteria hereinafter listed: ii. Financial Proposal: The successful Respondent will be responsible for outlining the specific method in which they will fulfill the Sponsorship Fee. iii. Term: Respondent shall outline the proposed term of the agreement. A minimum term of two (2) year term is contemplated, with an additional two (2) two-year renewal periods available based upon mutually agreed upon terms. iv. Financial Stability: Respondent shall submit with its proposal sufficient evidence of its financial stability to fulfill the sponsorship as requested.
