• SPD desires that this campaign generate a minimum of 1,500 monthly visits to www.spd.org/JoinSPD and between 90-100 quality applications per month. • Heavy focus on social media (X (formerly known as Twitter), Snapchat, Tik Tok, LinkedIn, and Instagram) advertising, including transcription of advertisements. • Utilize carousel ads or flash ads over static ads. • Geo-fencing for three (3) hour driving radius of Savannah. The target audience is the Savannah MSA, southeast Georgia, and Jasper and Beaufort Counties in South Carolina. • Keyword/behavior targeting for police jobs, post military jobs, law enforcement jobs, public safety jobs, policing, cop jobs, emergency responders, protective services, National Guard, etc. • Tracking pixel insertion to www.spd.org/joinSPD. • Bi-monthly written report on impressions, engagements, clicks, and video views.
