SCDOAD/CPAAA is looking for an On-Call Marketing firm to assist with special marketing projects, brochure updates, ad development, graphic design and copywriting. Marketing firm shall also assist with ad buying and consultation on website and branding. SCDOAD/CPAAA seeks to promote the agency and specific services through advertising efforts while aligning with the overall goals and mission of the organization. The selected firm should: • Provide creative assistance through the development and implementation of advertising, special projects, and brand development as needed. • Create multiple ads and marketing messages, elevator speech, and materials to reach a wide audience and all demographics; including adults 60+ and caregivers of all ages caring for older adults. • Develop concepts and messaging for radio, print or television ads, and other means to promote the agency such as video, social media and outreach activities. • Provide creative input and develop creative ideas to promote the organization and programs. Assist with developing a marketing plan for 2025 for the organization and specific internal programs identified: • Utilize the 2025 strategic plan, program information, and the mission and goals of the organization to develop marketing and outreach strategies to achieve the established marketing goals for the organization and programs/services and increase potential consumer awareness of the agency. • Provide input on 2026 and 2027 marketing plan and provide guidance on new strategies that could be incorporated into the plan to reach new customers...
