Survey Development tasks will include: • Revising the Massachusetts Statewide Broadband and Digital Equity Survey to better serve as a program evaluation tool. • Identifying strategies to collect cohesive information from statewide stakeholders. • Generating questions that can be used to identify and address current knowledge gaps related to digital equity needs, barriers, assets, and program performance. • Working closely with MBI team members to ensure appropriate questions are included to gather the necessary information to effectively evaluate program performance. • Identifying strategies to address key factors that commonly hinder response rates from underrepresented or marginalized population groups, including accessibility features, language translations, and use of plain language in survey design. • Developing the survey within or integrating with systems already utilized by MBI (Qualtrics, Airtable). Survey Pre-Deployment tasks will include: • Developing appropriate target response rates based on desired program outcomes using statistical methods and sampling. This should take into account the methodology deployed under the initial Statewide Broadband and Digital Equity survey executed between June and October 2023. • Developing broad and targeted outreach methods for survey distribution. • Adjusting survey instruments to secure higher response rates while maintaining data integrity.
