Conduct market research and create web-ready content that helps Massachusetts 1) renters and 2) property owners decarbonize buildings with one to four (1-4) residential units. The goal of this work is to increase adoption of energy efficiency, electrification, and renewables by 1) renters and 2) property owners in Massachusetts. The selected Applicant will: • Conduct research on the key trends, priorities, motivations, and challenges of Massachusetts 1) renters and 2) property owners in pursuing electrification, energy efficiency, and renewable energy projects. Such research will give particular attention to the needs of environmental justice populations.1 • Develop targeted 1) renter and 2) property owner content for the Clean Energy Lives Here (“CELH”) campaign, particularly the CELH website (the “Website”). The selected Applicant will coordinate with MassCEC’s CELH marketing agency to integrate new content into the Website.
