CCVB wishes to employ an outside agency to continue developing its public relations strategy, which will include destination marketing and messaging; placement strategy for all target markets, integrated marketing activities, including digital marketing, social media, traditional print, broadcast media and other relevant components, economic impact research, and public relations initiatives. The agency should build and implement public relations strategies to clearly position Canton’s image to visitors as an affordable and safely attractive open destination for those who enjoy traveling, specifically in its top drive markets. The agency should be familiar with Canton and its year-round brand. It will be imperative to ensure this scope of services adheres to any changing public health guidelines and is conveyed in an informed manner. The available funds should mainly be allocated to advertising in CCVB’s Fiscal Year 2026 October 1, 2025, through September 30, 2026, with some funds allocated to research and public relations throughout the duration.
