CCVB wishes to employ an outside agency to produce an overall creative strategy spanning at least 12 months, for the development of a comprehensive advertising/marketing campaign aimed at including Canton when visitors plan their next getaway and travels. This campaign includes rebranding Canton’s message and image, destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components. The agency should recommend an overall media creation and placement strategy to clearly position Canton to visitors as an affordable and safely open destination for those who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure this scope of services adheres to any changing public health guidelines and is conveyed in an informed manner. The selected agency’s responsibilities will include the below: Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaigns. 2 Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, Film enthusiast, etc.). Execute digital, broadcast, and social media marketing campaigns through location and behavioral targeting. Create and place billboard ads in key visitor markets. Provide monthly reporting and metrics to the CCVB to demonstrate the ROI for the campaigns and to ensure KPIs are met.
