Communications & Outreach – this Service Category may include, but is not limited to: Brand and brand strategy development. Outreach and communication plan development. Budget development. Lead generation. Retail or Food Service recruitment. Scheduling and implementation of communications, public education and outreach elements. Distribution planning. Performance measurement. Reporting and presentations. Public relations. Social media plan development. Public Relations and Public Education (Awareness Raising) - this Service Category may include but is not limited to: Public Relations and Public Education (Awareness Raising) plan development. Budget development. Traditional media buying. Digital placement of public relations and public education (awareness raising) content. Social media messaging strategy and placement. Message tracking and performance measurement...
