Communication and Coordination At a minimum, provide monthly update reports outlining current phase of project, discussions, actions, and “what’s next” toward meeting the end-of-project. The City will determine if these reports will be in-person, through live electronic platforms (Teams, Zoom, etc.) or via written communication. At the City’s request, additional meetings and scheduled communications may be required. Agency is expected to complete all work within one (1) calendar year from date of award. 24 25-R0008 Brand Research Conduct stakeholder engagement sessions, including City staff members, business leaders, and residents. The agency will be responsible for conducting community input sessions and be expected to employ creative means of public engagement to ensure all areas of the community are aware of, involved in, and invited to participate in the project. Understand the plans for revitalization within the City (e.g. where we came from, where we’re going.) Analyze the City’s strengths, weaknesses, opportunities, and threats (SWOT analysis) in regard to branding. Brand Strategy Development Develop a unique plan and strategy for the City that showcases what Myrtle Beach has to offer, separate and distinct from other area cities and towns. Incorporate the City’s core values, positioning, and target audiences. Advise the City’s “Branding Team” which will be comprised of City employees who represent different departments and will be involved in the process with the selected agency...
