The purpose of this Request for Proposals is to associate a corporate name with this public assembly / outdoor entertainment facility. This opportunity will forge a partnership between the private and public sectors. Public sector financial benefits include the enhancement of marketing budgets to attract new concerts and special events, venue upgrades and continued facility capital improvements. For the corporate partner, naming rights can mean far more than traditional advertising and marketing buys. Naming rights will give the corporation an opportunity to showcase its’ products/services at the facility, while creating a cost-efficient method to advertise and brand itself. The appeal of Amphitheater naming rights extends beyond local audiences to concerts and special event attendees from across the State and Region. This diversity of clientele is extremely valuable and difficult to reach in an effective manner, and as such gives the corporate partner an excellent marketing tool. The naming rights package, while garnering thousands of impressions annually, also gives the corporation extensive signage, public relations, and promotional opportunities not available in most media placements.
