• Researching and recommending the most effective messages, messengers, and dissemination platforms for delivering the awareness campaigns. • Using a multi-channel approach that leverages both online and offline methods to maximize reach and impact for both topics. • Defining the optimal target audience for each component of the campaign, for youth in the age range of 12-20 and demographics for social media risks and online sports betting. • Developing messaging strategies that effectively communicate the risks of social media use and online sports betting to the identified target audiences. This should include considerations for language, tone, and visuals that will resonate with youth. • Identifying ideal messengers that will be most influential for audience targets. • Recommending innovative methods to engage the audience, such as interactive content, influencer partnerships, storytelling, and peer-to-peer communication, tailored to both social media risks and online sports betting. • Designing and implementing research tools to assess the current level of awareness and behavior regarding social media use and online sports betting among the target audiences. • Developing campaign project budgets, timelines, and performance benchmarks. • Executing the campaign while regularly monitoring progress towards goals and providing regular progress reports. • Conducting a post-campaign analysis documenting what accomplished and recommendations for future campaigns.
