Print Ads: Contractor will assist customer in creating and distributing all printed materials with the purpose of connecting with a target audience to attract new customers. These materials shall include: magazine ads, direct mail (including flyers, catalogs, and post cards) • Creative Design Services: translate mutually agreed upon advertising and marketing goals into creative strategies and then into advertising communications concepts that provide maximum return on investment. This includes, but is not limited to, the ability to develop advertising concepts, themes and slogans; design advertising and publication layouts; produce and manage the production of television, radio and other forms of broadcast commercials from concept though storyboard to final production; produce digital campaigns; copywriting for print advertisements and for radio and television commercials. Proactively seek out new, innovative and efficient marketing opportunities. • Research: Research target markets, gauge changes in market conditions and remain current on industry trends to improve advertising/marketing effectiveness. Specifically, the Contractor may need to provide market analysis information; pre-test advertising concepts and slogans; conduct pre- and post-campaign awareness studies, etc. The Contractor may be asked to assist in determining the number of inquiries an advertising or marketing program generates, as well as its overall effectiveness and return on investment...
