• Design of a scalable, secure cloud-based system with redundancy. • Cloud-based and user-friendly Content Management System (CMS) with robust features such as scheduling, content segmentation, remote updates, and compatibility with multiple media formats (e.g., images, videos, live feeds, HTML5). • Support for various file formats, including JPEG, AVI, MPEG, MOV, PNG, etc. • The system must be scalable to allow the addition of more screens or new content types without significant infrastructure changes. • Incorporate analytics features to track user engagement, impression counts, or other metrics for continuous improvement. • Compliance with safety standards for electrical equipment, ensuring no fire hazards, and consideration of ergonomic factors for installations at specific heights or locations. • Strong data protection measures, including user authentication protocols. • Access to technical support and regular software updates, including the option for remote diagnostics to quickly identify and resolve issues. • A minimum of 8 hours of training for city employees on system operation and maintenance. • Comprehensive documentation, including creative mockups and detailed training materials.