The budget for the entire contract is a total of $2,000,000. The Selected Vendor shall, at a minimum, deliver the following services: • New Hampshire Workforce/Talent Attraction – Hospitality/Tourism o Develop and execute an integrated communications and marketing campaign centered around the validity of considering a worthwhile career in the tourism and hospitality industry (hereinafter “the industry”). Campaign should highlight the lifestyle benefits of New Hampshire and the opportunities for competitive salaries that are similar to or better than neighboring states. o Develop creative assets for New Hampshire tourism/hospitality businesses to utilize for recruitment purposes. o Develop a social media strategy and provide the appropriate content (posts/images) for the industry to utilize in workforce/talent attraction. o Develop an online toolkit of assets that can be utilized by the industry for workforce/talent attraction that includes a variety of jobs/careers. Toolkit should include but not be limited to creative assets, best practices for social media, media-buying strategies for small business, etc. o Create resources for storytelling pertaining to position/career pathways in the industry. Stories should inspire high school students to consider the industry as a viable career path, highlighting opportunities to work their way up the ladder through real-life examples. Specifically: Identify local people/role models who have been successful in their careers. Identify unique jobs that may not be known as “fun” professional pursuits. Work with educational institutions to highlight alumni and programs. • Regional Destination Development o Develop digital marketing tools that can be utilized to highlight the state and tourism regions, including such things like itinerary builder apps. 6 Inventory and identify areas of interest with the regions that are either weak in content or missing. Collect, capture, and develop content needed to make the “create your own itinerary” option more robust and provide a comprehensive selection of offerings for visitors planning their trip to New Hampshire. Research and develop specific content centered around diversity-focused activities, regionally and statewide, and incorporating New Hampshire’s outdoor adaptability offerings. Create suggested statewide and regional itineraries along with “Top 10” lists to move people around the state
