1. Inventory all existing interior and exterior building signage at Abravanel Hall, Capitol Theatre, Mid-Valley Performing Arts Center, and Rose Wagner Performing Arts Center 2. Determine signage categories relevant to existing and needed signage (i.e. venue and division branding, wayfinding, audience communication, etc.) with identified goals and best practices for each, organize signage inventory for each venue into established categories, and identify additional venue signage needs or gaps 3. Evaluate building architecture, policies, and crowd flow 4. Create recommendations for each building for updating existing signage and creating new signage, addressing individual venue needs and maintaining overall venue consistency 5. Create signage design and placement standards consistent with current Arts and Culture branding guidelines, including rules for fonts, colors, and materials; placement consistent with accessibility needs (signage height, visibility, etc.), and nomenclature and naming conventions.
