The selected agency’s responsibilities will include the below: • Tell the story of Visit Corinth’s marketing and strategies, programs, successes and opportunities to media across the country and around the globe. • Ensure awareness, understanding, and support of Corinth’s tourism economy. • Build engagement, trust, and advocacy through strategic communications. • Promote Corinth as a premier destination for small meetings and conferences. • Develop and maintain a targeted media list. • Proactively pursue positive stories and respond to inquiries - targeting all forms of media: broadcast, digital, podcasts, print, etc. (consumer lifestyle and travel, travel/meetings trade outlets) as appropriate for each opportunity. • Elevate Visit Corinth’s executives as tourism thought leaders. • Identify industry trends to help shape messaging. • Strengthen domestic public relations efforts. • Vet Visit Corinth media calls, as needed. • Draft news releases, messaging documents, talking points, FAQs, media Q&As, etc. • Crisis & Issues Support • Provide media training for executives and senior staff, as needed. • Establish working relationships with influential media, including bloggers, travel writers, and influencers.
