A. Enhance the public realm to make the downtown easier, “safer,” and more attractive to navigate and visit for business patrons, employees and residents. B. Recruit new businesses and jobs to the downtown that support the unique atmosphere of our mixed-use downtown environment. C. Upgrade housing in and around the downtown to attract residents who will diversify the income mix downtown and will support downtown events and businesses. D. Improve evening and weekend activity; and create and support efforts that bring people downtown for events and to patronize businesses. E. Create and support amenities and assets that make Hagerstown unique and a place of choice to live and visit by all income groups - focus efforts on continued concentration and nurturing of arts, education, culture, and entertainment enterprises and protection of architectural assets and urban scale. F. Recruit residents with more discretionary spending power and more interest in the social engagement possible in a mixed-use downtown environment. G. Turn blighted conditions into opportunities for economic development and implementation of the community’s goals for the downtown.