I. Marketing Services for School District Advise, consult and collaborate with District staff to develop a strategic marketing plan that enhances the visibility and reputation of the District, including dissemination of information to the community, and when and how information will be disseminated. The plan should include a detailed estimate of the time each task is expected to take. The strategic marketing plan should include: Objectives: • Define clear, measurable goals (e.g., increase enrollment by 10% over the next year). Strategies: • Implement a year-round marketing calendar. • Develop campaigns for specific events (e.g., open houses, back-to-school nights). Budget: • Outline budget allocation for various marketing channels and initiatives. Metrics: • Establish Key Performance Indicators (KPIs) to measure success (e.g., website traffic, social media engagement, enrollment numbers). Goals include increasing enrollment, engaging the community, and fostering positive relationships with stakeholders. II. Market/Polling Analysis Analyze the results of any polling and/or surveying performed by the District or its consultants, and perform Market Analysis of target audiences, including: • Current students and parents. • Prospective students and families. • Community members. • Local businesses. • Alumni. III. Community Outreach Develop a system to collect, compile and promptly respond to questions and requests for information from the community, and design, advertise, and conduct public outreach meetings/events/presentations in conjunction with District staff, including but not limited to: • Public Forums: Host town hall meetings and focus groups to gather input and engage with community members. • Partnerships: Collaborate with local businesses and organizations for joint events and sponsorship opportunities.
