Scope of Services: • Project-specific communications services: Development of strategy, key messages and content and to deliver via multiple channels regarding complex and sometimes misunderstood County projects. • Branding and brand strategy: Development of brand strategy for individual County departmentsor programs that conveys County government’s service ethic and leadership, tells the County storyand contributes to a seamless image County-wide. Includes relationship management planning, community outreach and communication strategy. • Public engagement process management: Project-specific public engagement process designand implementation. • Video services: Creation of informational video for County use on the County website and other channels.Professional quality, high production value. • Professional photography: Capture of images primarily for the County website, including staff photos, project photos and feature photography of the County at work. • Social media strategy: Design and planning of social media posts that convey information and promote public understanding of County services and tell the County’s story. County departments manage multiple social media accounts and may need occasional assistance to help strengthen a message, convey accurate information, build audience and minimize disruption. • Advertising and media buying: Ad campaign planning and execution, including ad targeting, design and purchasing. • Report templates: Design of templates/guidelines for periodic reports to the public. • Graphics and creative services: Digital-world-oriented graphic design for publications that can stand alone on paper and as website informational pieces. Includes reports, brochures, infographics, illustrations, signage and general design.
