This is a concept to completion project for four (4) separate video products. 2.1.2 Projects shall include Evergreen Campaigns that can be used year-round, as well as video(s) specifically catered to visitors of the 2026 World Cup matches. 2.1.3 Videos shall be of high quality and shall encapsulate the area’s top attractions, build awareness and visibility of our region, engage with our local communities, and to welcome all to Clay County. 2.1.4 Use the worldwide attention that Kansas City is getting to show why spending time in Clay County is worth the trip North to experience our safe, accessible and friendly communities. 2.1.5 Connect with regional and foreign audiences while providing enticing reasons to spend time in Clay County. 2.1.6 Use captivating storytelling to balance a narrative that expresses excitement and action-packed itineraries with that small town slow pace and warm welcome that Midwesterners know and love.
