Scope of Work The scope of work requiresthat one hundred (100)small businesses each receive a service package to include: 1. Website Development and Optimization – Develop and implement a website for the small business. The implementation is for one-time installation only. All on-going maintenance and/or subscription requirements are the responsibility of the small business. The website development will include: i. Business Assessment – Evaluate the online capabilities of the small business and provide owner with a written report that explores its current digital presence, SOW: Small Business Digital Marketing Services RFB-IS-25200382 industry statistics, online opportunities, and recommendations to enhance its digital marketing. ii. Social Media Strategies – Create and implement a social media plan that aligns with the business owner’s goals and objectives and identifies performance metrics. iii. Branding Design – Design a style guide and graphic logo forthe small business.
