UC Davis Health is planning a competitive review for its advertising and marketing agencies, through a standard RFP process. The RFP seeks information from creative/marketing agencies and media planning/buying agencies interested in participating in a review for a two-year Agency of Record (AOR) contract. The contract is for the two-year period, roughly Jan. 1, 2025 through December 31, 2026, with an option to renew each year through the year 2029. Agencies will have the option to bid on both the Creative Services portion and the Media Services portion of the RFP, or only one of those two portions. The RFP contains business-confidential information about UC Davis Health. Before providing the detailed RFP and this confidential information, interested bidders are asked to disclose potential conflicts of interest. Immediate conflicts of interest that would result in disqualification for bidders include current or future work for other health care providers operating in Northern California, such as Kaiser Permanente, Sutter Health, or Dignity Health. Work for other University of California health systems is not an immediate disqualification, but full disclosure is required (including campus, general scope of work, contract value and if placing media, what markets media is running) and UC Davis Health will evaluate the information for the potential for a conflict of interest.
