1. Serve in an active capacity when informed of an emergency concerning Cal Expo and must respond within 20 minutes to any member of the Cal Expo Executive Team. Contact names and information will be provided to the contract awardee. 2. Develop a verbal or written plan of action, depending on the magnitude of the situation. If the crisis is an emergency, a verbal plan and approval is sufficient. Cal Expo approval is required before the proposed plan is implemented. 3. Work with any necessary parties (Executive Management, Marketing Director, Board Members, or others) to provide a response within a mutually agreed to timeframe. Response time to the public will vary based on the magnitude of the situation. 4. Provide appropriate responses to best support Cal Expo in any capacity necessary with emergency or ongoing perception issues that arise and provide accurate, professional responses on Cal Expo’s behalf. Responses may include writing press releases, government relations, contacting media, being on the record, attending or setting up editorial boards, or other actions deemed appropriate to support the issues mutually agreed to by Cal Expo and the Proposer. 5. For ongoing situations, the Proposer and Cal Expo shall analyze a timeline for responses to the situation. Timelines are always subject to change due to the fluid nature of the crisis.
