Please note: This is a Sole Source Notification. East Stroudsburg University (ESU) has been working with Enrollment Research Associates (ERA) since 2021 on a financial aid modeling plan. This plan began with leveraging historical university data to develop a plan for the Fall of 2022 semester. Since then, ESU and ERA have developed and continue to enhance this model over the past three (3) years, refining this model to ensure success and sustainability. ERA has further proven to be an agile partner to ESU during this process, able to quickly provide quality and timely results to institutional needs. Additionally, ESU has experienced growth in its new student population and wishes to continue this partnership as the current results in enrollment show this planning model is working. It is critical that ESU continues with ERA, as they have much of the historical knowledge and data to support, and further, developed this plan. Moving to another supplier at this time would not be to the benefit of the universities goals nor cost effective, requiring ESU to expend additional funds to duplicate the efforts and result in delays and expense to develop a new model. Additionally, ERA developed this model and the university may not be able to leverage the same model with a new supplier and/or with a new supplier the new model may not deliver the results the current plan has already realized. Therefore, it is for these reasons that it is not feasible to award this contract on a competitive basis.vvvvvv
