• New Hampshire’s Creative Economy o Create and develop a strategic brand and marketing strategy to promote the wide array of products including, both general consumer products like soaps, maple syrup, agricultural products, lotions, prepared food, brewed/distilled drinks, candles etc. to a broad range of products like Velcro, optical and aerospace products that protect our troops, paper products, etc. made in New Hampshire in order to grow awareness of the state as a producer of goods within a supportive economic environment. o Create a database of companies who produce products in New Hampshire and identify innovative founders who have success stories. o Develop digital content for the New Hampshire brand and the products made in New Hampshire on nheconomy.com and visitnh.gov. o Develop a marketing campaign with the new brand highlighting the products that are made in New Hampshire, the business-friendly environment, and the economic vitality of the state. o Create a communications strategy using the innovative founders within the state to amplify the brand and demonstrate how they enhance their communities and the state. o Develop a toolbox, including creative assets, messaging, etc., to be used by businesses to proudly highlight they are made in New Hampshire. • Meet regularly with BEA staff to provide updates on progress and direction. • Provide monthly reports that include monthly activity, expenditures, tracking, results, and progress.
